Campaign x State ROAS Analysis

Sep 5–11, 2026 (today excluded, conversion lag) · Source: Google Ads location_view (Cost vs. All Conv. Value) · Target ROAS: 1.3x

Spend by State (bubble size = conversions, color = ROAS)

Total Spend by Account (colored by profit/loss)

ROAS Distribution — Campaign x State Combos

Each bar = number of campaign×state combinations in that ROAS bucket. Red = below 1.0x, orange = 1.0-1.3x, green = 1.3x+

Detail Table (click headers to sort, use filters above)

Account Campaign State Cost Conv. Conv. Value Profit ROAS Status